PRO Bikegear commissions Quirk Cycles
For many cyclists, the ultimate dream bike is a full custom build. To showcase the ultimate in optimization, comfort, and customization, PRO commissioned Quirk Cycles to build two unique Columbus steel bikes. Both bikes were designed, built, and finished to complement a range of PRO components.
PRO was looking for beautiful bikes to showcase their leading road and gravel components at European bicycle shows. Rather than bedeck unbranded bikes in Pro components, PRO’s global Marketing Manager, Alexa Cunningham chose to order four bespoke beauties. Working with a pair of British bike builders, Feather Cycles and Quirk Cycles, she conceptualized bikes developed from the ground up to showcase PRO’s unique products.
“Each of the four bikes were needed to give consumers the opportunity to envision how they can make their own bike(s) ‘truly theirs’ as part of our ‘Make It Yours’ campaign,” Cunningham explained. “To kick off the project I reached out to the team from Two Tone Consulting to help me find bespoke builders up to the task. Fortunately enough, they already had Quirk and Feather in mind. As the saying goes, one thing led to another, and soon we were designing four builds, each with a different theme.”
Read the article for the full lowdown on the builds.